The verdict is in – sleep is important! It’s fairly common knowledge that a good night’s sleep is beneficial for your physical and mental health. A night of lying awake listening to the neighbour’s dog bark is all the evidence you need to back that one up!

While it takes more than a supportive mattress to combat a barking dog, the mattress you choose does have a big impact on your quality of sleep.

With the introduction of our new range of Pure Form, we thought it would be the perfect time to explore just what makes these mattresses so great. View our full range of Pure Form.

Support and Pressure Relief

Back pain is a big deal. According to a study published in medical journal, Annals of Rheumatic Diseases, back pain is the leading cause of disability in individuals under 45. It can affect your everyday life and stop you from doing the things you love. So what causes back pain?

There are numerous causes of back pain, and a major one is poor alignment during sleep. Memory foam mattresses conform to the body and support the spine, hips and shoulders for proper alignment.

They also reduce stress on the body by evenly distributing body weight. Some other mattresses can result in pain to pressure points including knees, hips and shoulders, but a memory foam mattress has temperature-reacting viscoelastic material that softens and conforms to cradle the pressure points.

If back pain and pressure-point aches are an issue for you, a memory foam mattress may be the solution you’ve been looking for.

Superior Comfort

Comfort is a big one when it comes to mattresses, and what makes a mattress comfortable differs from one person to another. Memory foam mattresses offer comfort-enhancing features such as the ability to regulate body temperature and absorb energy and movements.

Becoming too hot or too cold throughout the night can disrupt our sleep. Memory foam mattresses are sensitive to temperature, adjusting to the heat of the body in order to maintain a comfortable temperature, dispersing or absorbing heat as required. They also absorb energy and pressure for minimal partner disturbance should your neighbour toss and turn throughout the night.


The Asthma and Allergy Foundation of America explains that dust mites, normally found in regular mattresses, are a common trigger of allergies and asthma. Memory foam mattresses are hypoallergenic, making them a top choice for asthmatics and those who suffer from allergies.

Don’t forget: Mattresses are extremely subjective. To make sure you end up with the perfect mattress for your individual needs, we recommend trying them in person before purchasing.

Ready to check them out for yourself? Head in store during Sleep Week (November 7 - 13, 2016) to help us celebrate the launch of our new Pure Form memory foam mattresses.