Sponsorship Overview

Amart Furniture is the proud Co-Major Partner of the Essendon AFL Football Club, one of the biggest sporting institutions in Australia. Essendon Football Club is a name that inspires pride and passion and a vital part of Australian sporting history.... Our team members often describe Amart Furniture as one big family, and we’re delighted to have Essendon take a seat alongside us at our table. This partnership – one of the most significant in Australian sport – sees two household names coming together to keep flying up and up. Like Amart Furniture, the Essendon brand evokes quality, dependability and that distinctive feeling of Aussie pride. As we continue to increase our national footprint, we are very proud to do so wearing the Bombers’ famous red and black. Essendon Football Club is a champion, not only on the field, but in the community. Like Amart Furniture, Essendon has a long history of significant and meaningful community engagement, supporting and influencing change via their suite of multicultural, Indigenous, and youth and education programs. We are proud to be able to support their continued efforts in these fields. Read more

Member Offer:

To celebrate our ongoing partnership, we are extending a 10% off storewide and sitewide offer, including sales items and Online Exclusive products, to all Essendon Bombers membership holders.

  • 10% off storewide when you present your membership card in-store.
  • Includes sales items too so you can save big!
  • When using your member offer, the only finance option is 6 months interest free.
  • 10% off sitewide when you log in/ create an account using your current Essendon member email
  • Includes sale items and Online Exclusive items too!
  • You will need to create an account at the screen before checkout to redeem the offer. If you are not logged in with your Essendon member email, the offer will not be valid.
  • Enter the coupon code EFCMEMBER10 in the cart before processing to the checkout and your 10% discount will be applied.

Terms & Conditions: Valid until December 31st, 2021. Excludes gift cards and protection plan. Cannot be used on existing orders. Is not applicable to As-Is or delivery fees. Offer valid in-store when you present membership card and online when you are logged in with your Essendon member email and checkout with EFCMEMBER10. Limited finance options available.


Ultimate VIP Experience Competition

Your new furniture could send you and 7 friends to the MCG for the Ultimate VIP Experience! Purchase furniture instore or online using your member offer and you’ll have the chance to cheer on the Bombers at the Essendon vs Collingwood game! We will automatically put you in the draw!

    Prize Includes:
    • VIP seating for you and 7 friends on the MCG stage for Round 23… the best seats in the house!
    • Cheer on the Bombers in style and comfort as you sit on Amart Furniture being served food and drinks!
    • A money can’t buy experience, delivering the ball and coin toss on field!

    PLUS every month we’re giving away one of the below prizes!
    • $250 Amart Furniture Gift Card + Signed Essendon Guernsey
    • 4 x Tickets to Essendon Game + Signed Essendon Football
    • 4 x Tickets to Essendon Game + Signed Essendon Guernsey
    • 4 x Tickets to Essendon game, Signed Guernsey, $250 Amart Furniture Gift Card

Every completed purchase from Amart using your member offer, counts as one entry! This includes instore and online!

Happy shopping.. and Go Bombers!



  1. Information on how to enter and Prize details form part of these conditions. Entry into this Promotion is deemed acceptance of these terms and conditions of entry.

  2. The Promoter is Amart Furniture Pty Limited (Amart Furniture- ABN 65 009 810 324) 41 Brickworks Place, Rochedale, QLD, 4123 Australia (“Promoter”).

  3. The Promotion will be open from 10am Australian Eastern Standard Time ("AEST") on Thursday 15th April 2021 and will continue until 11.59pm AEST on Monday 2nd August, 2021 ("Promotion Period"). The major winner will be announced on Thursday 5th August 2021. Minor prizes will be drawn every month from April – July.

  4. Entry is open to all Australian residents, aged 18 year and over, other than management, employees or contractors of the Promoter and other agencies, firms or companies associated with the Promotion (including suppliers of prizes), and their immediate families ("Eligible Entrants").

  5. To enter and be eligible to win, Eligible Entrants must:
    • (a) Purchase a product from Amart Furniture online or instore using their Essendon member discount code.
    • (b) Be a current member of Essendon Football Club.
    • (c) Be available in April to attend the Round 23 AFL game at the MCG.

    Completion of the relevant steps described above is an “Eligible Entry”.

  6. Each purchase or sales order counts as one eligible entry.

  7. Judging of all Eligible Entries received during the Promotion Period will take place and be announced on Thursday 5th August, 2021. The judging will take place at 41 Brickworks Place, Rochedale, QLD 4123. The judging will be conducted by a representative of the Promoter.

  8. One (1) Eligible Entrant will win the major prize:
    • An Ultimate VIP Experience at the Round 23 Essendon vs Collingwood game for 8 people (winner + 7 friends)

  9. Four (4) Eligible Entrants will win one of the below four prizes:
    • $250 Amart Furniture Gift Card + Signed Essendon Guernsey
    • 4 x Tickets to Essendon Game + Signed Essendon Football
    • 4 x Tickets to Essendon Game + Signed Essendon Guernsey
    • 4 x Tickets to Essendon game, Signed Guernsey, $250 Amart Furniture Gift Card

  10. The Prize winners will be announced on Essendon’s Facebook page and contacted via phone. We will take the winners first name and store location to share on the Facebook post.

  11. Flights, transport and accommodation not included in prize package. All winners must organise own transport and accommodation to venue.

  12. If the Prizes are unclaimed by 12pm AEST on 31st April 2021, it will be distributed at the Promoter’s absolute discretion.

  13. In the event of the Round 23 AFL fixture being cancelled at the MCG or the AFL gets cancelled, the prize will be forfeited.

  14. The Promoter’s decision (including any decisions as to prize distribution) is final and will not enter into correspondence regarding the result.

  16. General

  17. The total Prize pool is valued at $7,940.00 (including GST).

  18. The Prize is not transferable or exchangeable and are not redeemable for cash.

  19. The Prize winner may be required to sign a release and indemnity form in favour of the Promoter and return that document to the Promoter prior to receiving the Prize.

  20. The Promoter shall not be liable for any Prize that may be lost, stolen, forged, damaged or tampered with in any way after it leaves the Promoter.

  21. The Promoter accepts no responsibility for any variation in the value of a Prize.

  22. If the Promoter is unable to provide a finalist or winner with the nominated Prize, the Promoter reserves the right to supply an alternative Prize of equal or greater monetary value, subject to written directions by the relevant State and Territory gaming departments.

  23. If a winner chooses not to take their Prize (or is unable to), they forfeit the Prize and the Promoter is not obliged to substitute the Prize.

  24. The Promoter excludes all warranties in relation to supply of the Prize, except those that cannot be excluded by law. To the fullest extent permitted by law, any liability of the Promoter or its employees or agents for breach of any rights a consumer may have which are unable to be excluded under Australian law, is limited to the payment of the costs of having the Prize supplied again.

  25. The Promoter accepts no responsibility for any entries not received for any reason during the Promotion Period. Entries will be deemed to be accepted at the time of receipt by the Promoter.

  26. The judges’ decision is final and binding and no correspondence will be entered into. Incomplete, illegible and incorrect entries or entries containing offensive or defamatory comments, or which breach any law or infringe any third party rights, including intellectual property rights, are not eligible to win.

  27. If, for any reason, the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorised intervention, fraud, technical failure or any other causes beyond the control of the Promoter, which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, the Promoter reserves the right in its sole discretion to take any action that may be available, subject to State and Territory regulations.

  28. Any Eligible Entrant who, in the opinion of the Promoter, tampers or interferes with the entry mechanism in any way, or who does not properly comply with the entry process, will be ineligible to win.

  29. 27. The Promoter reserves the right to disqualify entries in the event of non-compliance with these terms and conditions of entry. In the event there is a dispute concerning the conduct of the Promotion, the decision of the Promoter is final and binding on each entrant and no correspondence will be entered into.

  30. By entering the Promotion, each Eligible Entrant understands and agrees that the Promoter may use and disclose the information provided by the Eligible Entrant for the purposes of conducting this Promotion and on the terms and for the purposes (including marketing) set out in the Promoter’s Privacy Statement. Each Eligible Entrant agrees that the Promoter can continue to contact them even after this Promotion ends. If an Eligible Entrant would like to access or correct the personal information that the Promoter holds about the Eligible Entrant, or if an Eligible Entrant does not wish the information to be disclosed, they should advise the Promoter by emailing marketing@amartfurniture.com.au

  31. By entering into the Promotion, the Eligible Entrant agrees and acknowledges that:
    • (a) they may be contacted by the Promoter to provide comments about the competition and the Promoter (or an agent of the Promoter) may take photos of them;

    • (b) the Promoter may use such comments or photos (the "Materials") for the Promoter's future promotional and marketing purposes without further reference or compensation to them;

    • (c) the Promoter may duplicate, alter, adapt and utilise the Materials as the Promoter wishes at anytime, anywhere, and by any means. The Promoter may license, authorise or otherwise transfer the rights in the Materials to others to do the same;

    • (d) they grant to the Promoter on creation of the Materials a royalty free, perpetual, exclusive and irrevocable licence to use the Materials for whatever purpose;

    • (e) they unconditionally and irrevocably consent to any act or omission that would otherwise infringe any of their moral rights in the Materials (as defined in Part IX of the Copyright Act 1968 (Cth)) and present and future rights of a similar nature conferred by statute anywhere in the world whether occurring before or after this consent is given ("Moral Rights");

    • (f) they waive all Moral Rights in the Materials that arise outside Australia; and

    • (g) they agree not to institute, maintain or support any claim or proceeding for infringement of their Moral Rights in the Materials.
  32. 30. This Promotion is a game of skill. There is no element of chance in the judging and determination of the Prize winner. All entries must be the original independent creation of the Eligible Entrant and free of any claims that they infringe any third party rights.

  33. To the extent permitted by law, the Promoter shall not be liable for any loss or damage whatsoever (including but not limited to direct or consequential loss) or personal injury suffered or sustained in connection with this Promotion.